Category: Email Marketing

  • CEC Marketing and Communication Resources

    Explore printable flyers, approved logos, profile page update links, and other marketing and promotional resources for CEC.

  • Alternate Text 101

    Written in collaboration with Laura Fathauer in AccessMU. What is Alternative Text? Alternative Text (Alt text) is a non-visual way to describe the meaning of an image by using text. It should be used across all communication channels: email, social media, presentations, documents, websites, course materials, etc. Alt text helps people who are blind or…

  • You’ve Got Mail: Miami-Branded Email Signatures

    Branded email signatures are often overlooked, but are a powerful asset for enhancing brand identity and increasing credibility. Your email signature, automatically added at the end of Gmail messages as a footer, is more than just a personal sign-off — it’s an extension of the Miami University brand. It could be compared to a mini-billboard,…

  • Emailing a flyer? Follow these tips before you hit send.

    It’s common to find exciting events or other kinds of information posted as a flyer on a wall, on a digital screen, in an email, etc. Before you snap a photo and forward it to 1 or 100 people, make sure your communication is accessible. When you forward an image or graphic with text on…