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Optimizing Digital Content for AI Search Impact
As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…
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Communications Toolkit | 2025 Quarter 4
It’s time to roll out the 2025 fourth quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q4 calendar focuses on a primary brand pillar — Serve Purposefully, and a secondary pillar — Understand Deeply. See our brand foundation…
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Submit a Story or News Tip
Ideas could generate a pitch to external media, a Miami news story, and more! Interested in submitting a story or news tip? Use the submission form to reach members of our news and media relations team. Share the details of your special project, research news, or other story ideas. These submissions could be used in…
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Communications Toolkit | 2025 Quarter 3
It’s time to roll out the 2025 third quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q3 calendar focuses on a primary brand pillar — Understand Deeply, and a secondary pillar — Connect Intentionally. See our…
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Communications Toolkit | 2025 Quarter 2
It’s time to roll out the 2025 second quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q2 calendar focuses on a primary brand pillar — Learn Broadly, and a secondary pillar — Think Entrepreneurially. See our brand foundation…
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Introducing UCM’s Academic Marketing and Communications Team
Miami University’s Academic Marketing and Communications (AMC) team is dedicated to advancing the marketing and communication efforts of the university’s six academic divisions. Working in alignment with the university’s strategic vision, AMC directors create marketing strategies and communication plans that directly support the deans’ vision for their respective colleges. What We Do AMC directors are…
In the Loop
Updates on Marketing and Communications at Miami