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Optimizing Digital Content for AI Search Impact
As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…
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Do Not Delete Old Webpages – Archive Them Instead!
If you need to remove a Cascade webpage because it is outdated or its content has been moved, please do not delete it! Instead, follow our archiving process to keep records intact and prevent broken links. Only users with live publishing rights can complete this process. If you only have access to test, you must…
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A Common Accessibility Issue: iFrames
One of the common accessibility errors we see in our reporting tool, Level Access, is a lack of accessible names on iFrames. What is an iFrame? An inline frame (iframe) is an HTML element that loads another HTML page within the document. It essentially embeds a webpage inside another webpage. They are commonly used for…
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4 New Features to Spruce up Your Website
Two New Widgets Widgets make up the rows of content on each page and provide different layouts and feature options. Most pages in the new template are made up of rows of various widgets. Recently, we’ve added some new widget options for use! Section Header Use the Section Header widget to create short promotions, announcements,…
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Kicking Off Program Finder Annual Content Updates
The main goal of the Program Finder is to give prospective students a high-level overview of each program offered by Miami, present some career opportunities, and differentiate Miami degrees from similar programs at other schools. These pages should highlight the value students will get from a Miami education and entice them to attend Miami. These…
In the Loop
Updates on Marketing and Communications at Miami