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Your Job + AI: A Framework for Anyone
94% of higher education professionals surveyed in late 2025 reported that they had used AI in their work in the past six months. Among the top tasks they reported using AI to complete: drafting emails, summarizing long documents or meetings, proofreading or copyediting, and creating presentations. We want AI to save us time. But in…
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Battle Royale: “Old” vs. “New” Logos
Okay, okay… “old” and “new” probably aren’t the best descriptors. Let’s go with “outdated” and “current,” since our current logo is over five years old at this point. So, what exactly is our current logo? How is it different from the outdated version? After all, both say “Miami University,” and both feature red beveled M’s.…
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Communications Toolkit | 2026 Quarter 1
It’s time to roll out the 2026 first quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2026 Comms Toolkit folder includes: You’ll notice that the Q1 calendar focuses on a primary brand pillar — Think Entrepreneurially, and a secondary pillar — Serve Purposefully. See…
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Brand Camp 4 Recap
I want (the brand) that way Bad Backstreet Boys puns, lizard memes, and the unmistakable clink of Plinko chips…no, it’s not a fever dream. It’s Brand Camp 4! Brand Camp returned on September 10, 2025, welcoming approximately 145 attendees into the ever-evolving world of Miami University branding. The day kicked off with some tough (and…
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Optimizing Digital Content for AI Search Impact
As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…
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Communications Toolkit | 2025 Quarter 4
It’s time to roll out the 2025 fourth quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q4 calendar focuses on a primary brand pillar — Serve Purposefully, and a secondary pillar — Understand Deeply. See our brand foundation…
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Brand Camp 4: AI Search Prompts
Highlight, copy, and then paste one of the prompts below, which includes the rules we want the LLM to follow. Add your text that you want evaluated into ChatGPT.com or Gemini (ChatGPT currently provides better revision recommendations). Choose one of the text selections below: Example 1 Without rewriting the text below, please suggest ways to…
In the Loop
Updates on Marketing and Communications at Miami