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Swoop Showcases Sports in New Illustrations and Animations
Have you noticed Swoop’s glow-up? University Communications and Marketing, in collaboration with Intercollegiate Athletics, has created sport-specific illustrations of our mascot — Swoop the RedHawk. Seventeen new, unique Swoop illustrations showcase our student-athletes. Each illustration began with research on not only the sport represented, but also the Miami-specific uniform. Miami Athletics staff members, coaches, and…
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A New Brand Concept Brings Miami Together
About five years ago, University Communications and Marketing (UCM) launched “The Power of Will” brand campaign, complete with a new look, new language, new giveaways, and new marketing materials. This year, UCM is launching a new brand campaign, “More Together.” What is “More Together”? Who chose this? When do I use it? Why the update?…
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Look Back at the Cradle of Coaches Documentary Pre-Release Party
When the UCM design team was presented with the idea of the Cradle of Coaches documentary pre-release party many, many months ago, it sounded like a far-out idea. There would be tons of people, big names on the guest list, TVs everywhere, cheerleaders, artifacts from our archives, and huge graphics. Little did we know that…
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Your Job + AI: A Framework for Anyone
94% of higher education professionals surveyed in late 2025 reported that they had used AI in their work in the past six months. Among the top tasks they reported using AI to complete: drafting emails, summarizing long documents or meetings, proofreading or copyediting, and creating presentations. We want AI to save us time. But in…
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Battle Royale: “Old” vs. “New” Logos
Okay, okay… “old” and “new” probably aren’t the best descriptors. Let’s go with “outdated” and “current,” since our current logo is over five years old at this point. So, what exactly is our current logo? How is it different from the outdated version? After all, both say “Miami University,” and both feature red beveled M’s.…
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Communications Toolkit | 2026 Quarter 1
It’s time to roll out the 2026 first quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2026 Comms Toolkit folder includes: You’ll notice that the Q1 calendar focuses on a primary brand pillar — Think Entrepreneurially, and a secondary pillar — Serve Purposefully. See…
In the Loop
Updates on Marketing and Communications at Miami