Category: Web Marketing

  • Website CMS Transition Update

    We want to share an update on the website migration to a new content management system, Contentstack. As we work with our implementation partner, Oodle, to migrate approximately 16,000 web pages, we’ve identified areas of our website’s templates, content, and functionality that need more development and testing. To ensure a successful transition, we are moving…

  • Optimizing Digital Content for AI Search Impact

    As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT.  These systems extract summarized answers from multiple sources.…

  • Do Not Delete Old Webpages – Archive Them Instead!

    If you need to remove a Cascade webpage because it is outdated or its content has been moved, please do not delete it! Instead, follow our archiving process to keep records intact and prevent broken links. Only users with live publishing rights can complete this process. If you only have access to test, you must…

  • A Common Accessibility Issue: iFrames

    One of the common accessibility errors we see in our reporting tool, Level Access, is a lack of accessible names on iFrames. What is an iFrame? An inline frame (iframe) is an HTML element that loads another HTML page within the document. It essentially embeds a webpage inside another webpage. They are commonly used for…

  • Alternate Text 101

    Written in collaboration with Laura Fathauer in AccessMU. What is Alternative Text? Alternative Text (Alt text) is a non-visual way to describe the meaning of an image by using text. It should be used across all communication channels: email, social media, presentations, documents, websites, course materials, etc. Alt text helps people who are blind or…