UCM is here to support campus partners with a wide range of strategic communications, creative, and marketing services. Whether you need help with design, photography, web management, digital marketing, or brand compliance, our expert teams offer guidance, resources, and professional support to help you effectively share your message and strengthen the university’s brand. Explore our service areas, access self-service tools, and connect with approved freelancers to bring your projects to life.
To request UCM support, submit a project request during one of our four annual sprints. All requests are reviewed for strategic alignment and resource availability—please plan ahead, as due dates must be at least two months from the intake opening.
Jump to: Creative, Photo and Video, Editorial Content and Storytelling, Web Marketing, Digital Marketing and Social Media, Email Marketing, Trademarks and Licensing, News and Media Relations
Creative
The Creative team brings ideas to life through thoughtful, brand-aligned design. We offer expertise in graphic design, visual identity, and creative direction for both print and digital formats. From campaign concepts to everyday communications, we help ensure your materials are visually engaging, cohesive, and on brand.
Self-Service Resources
Approved Freelancers
UCM Services
Photo and Video
Our Photo and Video team specializes in capturing the people, places, and moments that define the university experience. We provide photography and video production for events, promotional storytelling, academic features, and more. Whether you’re looking to document, promote, or inspire, we deliver high-quality visual content tailored to your goals.
Self-Service Resources
Approved Freelancers
Editorial Content and Storytelling
We partner with campus units to develop clear, engaging written communications. Our team provides support in content creation, messaging strategy, editorial planning, and storytelling across platforms. With a focus on consistency, voice, and audience connection, we help ensure your message is effective, meaningful, and aligned with university goals.
Self-Service Resources
Approved Freelancers
UCM Services
Web Marketing
The Web Marketing team collaborates with campus units to build and maintain effective, user-centered websites. We provide support in content planning, SEO, accessibility, and performance tracking. With a focus on usability and alignment with university standards, we help ensure your site works well for both you and your audiences.
Self-Service Resources
Approved Freelancers
UCM Services
AccessMU Services
Digital Marketing and Social Media
Our digital marketing and social media team partners with campus units to enhance the university’s online presence and engagement. We provide support and guidance for content creation, social media strategy, and paid digital advertising. From managing official channels to running targeted campaigns, we help you reach the right audiences, tell your story effectively, and support your marketing and communication goals.
Self-Service Resources
Approved Freelancers
Email Marketing
Email marketing offers a cost-effective way to connect directly with your audiences in their everyday inboxes. Using Emma, the university’s enterprise email platform, campus partners can effortlessly design branded, professional emails without any coding. The system also enables audience segmentation for personalized messaging, automated scheduling to optimize delivery, A/B testing to refine content, and detailed analytics to measure success—helping you communicate clearly and effectively.
Self-Service Resources
Trademarks and Licensing
Our team oversees the authorized use of the University’s name and all official marks to protect Miami’s reputation and uphold high standards. We regulate commercial and promotional uses both on and off campus, ensuring that all applications of the university’s brand align with established guidelines and reflect its excellence.
Self-Service Resources
Approved Products and Vendors
News and Media Relations
Our team is dedicated to keeping both internal and external audiences informed about the latest Miami news and events. We provide public and media relations services, communications support, and essential administrative information for the university community. Through official channels like Miami Matters, we engage our internal audience—empowering them to share Miami’s story and strengthen the university’s brand across all platforms.