It’s time to roll out the 2026 fourth quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators.
The 2026 Comms Toolkit folder includes:
- Content Calendar Google sheet (with tabs for October, November, and December)
- Photo gallery links (login to PhotoShelter) in the content calendar for the brand pillars Serve Purposefully and Understand Deeply. (If you don’t have a PhotoShelter account, you can request one).
- Social media hashtags Google doc
- Shareable content bank Google doc
You’ll notice that the Q4 calendar focuses on a primary brand pillar — Serve Purposefully, and a secondary pillar — Understand Deeply. See our brand foundation website to learn more about the brand pillars. Also, let’s continue our prompt on Tuesday of each week to include leadership development as part of your regular communication cadence.
We now have a Video Style Guide live on the brand website. Please follow these guidelines as you’re producing multimedia.