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Your Job + AI: A Framework for Anyone
94% of higher education professionals surveyed in late 2025 reported that they had used AI in their work in the past six months. Among the top tasks they reported using AI to complete: drafting emails, summarizing long documents or meetings, proofreading or copyediting, and creating presentations. We want AI to save us time. But in…
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Optimizing Digital Content for AI Search Impact
As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…
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Brand Camp 4: AI Search Prompts
Highlight, copy, and then paste one of the prompts below, which includes the rules we want the LLM to follow. Add your text that you want evaluated into ChatGPT.com or Gemini (ChatGPT currently provides better revision recommendations). Choose one of the text selections below: Example 1 Without rewriting the text below, please suggest ways to…
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The Science of Connection: How AI, Data, and Communications Are Shaping the Future of Marketing in 2025
In 2025, marketing and communications professionals are navigating a landscape of continuous evolution. The question isn’t just how we keep up—it’s how we stay ahead. With over a decade of experience consulting and freelancing for global and U.S.-based partners, leading digital communications and social media strategy for a FORTUNE 100 company, global healthcare system, and…
In the Loop
Updates on Marketing and Communications at Miami