-
Swoop Showcases Sports in New Illustrations and Animations
Have you noticed Swoop’s glow-up? University Communications and Marketing, in collaboration with Intercollegiate Athletics, has created sport-specific illustrations of our mascot — Swoop the RedHawk. Seventeen new, unique Swoop illustrations showcase our student-athletes. Each illustration began with research on not only the sport represented, but also the Miami-specific uniform. Miami Athletics staff members, coaches, and…
-
A New Brand Concept Brings Miami Together
About five years ago, University Communications and Marketing (UCM) launched “The Power of Will” brand campaign, complete with a new look, new language, new giveaways, and new marketing materials. This year, UCM is launching a new brand campaign, “More Together.” What is “More Together”? Who chose this? When do I use it? Why the update?…
-
Look Back at the Cradle of Coaches Documentary Pre-Release Party
When the UCM design team was presented with the idea of the Cradle of Coaches documentary pre-release party many, many months ago, it sounded like a far-out idea. There would be tons of people, big names on the guest list, TVs everywhere, cheerleaders, artifacts from our archives, and huge graphics. Little did we know that…
-
Battle Royale: “Old” vs. “New” Logos
Okay, okay… “old” and “new” probably aren’t the best descriptors. Let’s go with “outdated” and “current,” since our current logo is over five years old at this point. So, what exactly is our current logo? How is it different from the outdated version? After all, both say “Miami University,” and both feature red beveled M’s.…
-
Designing the Miami Way: BAM Hosts First Canva Workshop
In late April, the Brand Ambassadors at Miami (BAM) committee hosted the inaugural Canva workshop — an event organizers hope to offer annually moving forward. Led by BAM co-chairs Kenzie Bryant, Senior Graphic Designer, and Krystal Wright, Marketing Manager, along with Associate Art Director Dani Cimino, the session provided a comprehensive overview of Miami University’s…
-
Brand Standards Updates, brought to you by Creative Services
Brand: it’s kind of Creative Services’ thing. Even though a Brand consists of much more than just the visual aspects, that’s where we live. A guide on how to effectively use Miami’s brand is available — right now, you can access Version 2.1 of our Brand Guidelines. 2.1, you say? Where did the “.1” come…
In the Loop
Updates on Marketing and Communications at Miami