Marketing - In the Loop

Miami Madness!

April 27, 2026

Anyone familiar with our beautiful campus tucked among the cornfields can attest that both of our basketball teams delivered historic seasons in 2025–26. Some might even argue that the men’s swim team had a historic season as well … perhaps for different reasons. What many Miami fans don’t see, however, is what happens behind the…

Communication Toolkit | 2026 Quarter 2

April 8, 2026

It’s time to roll out the 2026 second quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2026 Comms Toolkit folder includes: You’ll notice that the Q2 calendar focuses on a primary brand pillar — Learn Broadly, and a secondary pillar — Think Entrepreneurially. See…

Generations: Same Campus, Different Playlists

November 19, 2025

Every generation arrives on campus with its own soundtrack—shaped by the world they grew up in, the technology they embraced, and the values they carry. Understanding those differences isn’t just interesting; it’s essential for communicating with students in meaningful, effective ways. Today’s prospective students—especially Gen Z—expect more than good marketing. They expect content that feels…

Optimizing Digital Content for AI Search Impact

November 19, 2025

As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…

From Slides to Signatures, Miami Has a Template for That

August 12, 2025

Today, we are surrounded by templates in our daily lives. Create a new Google Doc and you’ll immediately see a nudge to create meeting notes or an email draft with their provided templates. Among a digital sea of template options, how can you easily make your Miami University communications clearly branded and professional? University Communications…

CEC Marketing and Communication Resources

July 28, 2025

Explore printable flyers, approved logos, profile page update links, and other marketing and promotional resources for CEC.

Prepare for the New Academic Year With This Summer Cleanup Checklist

June 25, 2025

Summer is here! Now is the perfect time to refresh your department’s digital presence and align with Miami University’s latest communications and brand standards. Take some time to review these tasks to ensure your marketing and communication efforts are prepared for the Fall semester. Plan Ahead for Photo and Video Services 1. Get Your Official…

Create With Confidence: UCM Services, DIY Resources, and Trusted Freelancers

June 24, 2025

UCM is here to support campus partners with a wide range of strategic communications, creative, and marketing services. Whether you need help with design, photography, web management, digital marketing, or brand compliance, our expert teams offer guidance, resources, and professional support to help you effectively share your message and strengthen the university’s brand. Explore our…

UCM’s Digital Marketing Team

April 10, 2025

At Miami University, we don’t just tell stories – we build experiences. As the Director of Marketing, I have the privilege of leading a passionate, innovative, creative, and data-savvy team of professionals and student interns who are helping reimagine what it means to engage with a brand in the digital age. Driving vision, yielding results…

Do Not Delete Old Webpages – Archive Them Instead!

April 4, 2025

If you need to remove a Cascade webpage because it is outdated or its content has been moved, please do not delete it! Instead, follow our archiving process to keep records intact and prevent broken links. Only users with live publishing rights can complete this process. If you only have access to test, you must…

In the Loop

Category: Marketing

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