Category: Storytelling

  • Communications Toolkit | 2026 Quarter 1

    It’s time to roll out the 2026 first quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2026 Comms Toolkit folder includes: You’ll notice that the Q1 calendar focuses on a primary brand pillar — Think Entrepreneurially, and a secondary pillar — Serve Purposefully. See…

  • Optimizing Digital Content for AI Search Impact

    As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT.  These systems extract summarized answers from multiple sources.…

  • Beyond the Press Release: Using University Stories to Win in PR and Marketing

    Universities generate remarkable stories every day — student success, groundbreaking research, real-world impact. But press releases alone can’t carry those stories far enough. Today’s audiences expect content that feels human, visual, and accessible across multiple platforms. A single strong idea should live well beyond traditional news distribution. Cross-platform storytelling expands reach, boosts engagement, and helps…

  • Communications Toolkit | 2025 Quarter 4

    It’s time to roll out the 2025 fourth quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q4 calendar focuses on a primary brand pillar — Serve Purposefully, and a secondary pillar — Understand Deeply. See our brand foundation…

  • Submit a Story or News Tip

    Ideas could generate a pitch to external media, a Miami news story, and more! Interested in submitting a story or news tip? Use the submission form to reach members of our news and media relations team. Share the details of your special project, research news, or other story ideas. These submissions could be used in…

  • CEC Marketing and Communication Resources

    Explore printable flyers, approved logos, profile page update links, and other marketing and promotional resources for CEC.

  • Communications Toolkit | 2025 Quarter 3

    It’s time to roll out the 2025 third quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q3 calendar focuses on a primary brand pillar — Understand Deeply, and a secondary pillar — Connect Intentionally. See our…