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Swoop Showcases Sports in New Illustrations and Animations
Have you noticed Swoop’s glow-up? University Communications and Marketing, in collaboration with Intercollegiate Athletics, has created sport-specific illustrations of our mascot — Swoop the RedHawk. Seventeen new, unique Swoop illustrations showcase our student-athletes. Each illustration began with research on not only the sport represented, but also the Miami-specific uniform. Miami Athletics staff members, coaches, and…
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A New Brand Concept Brings Miami Together
About five years ago, University Communications and Marketing (UCM) launched “The Power of Will” brand campaign, complete with a new look, new language, new giveaways, and new marketing materials. This year, UCM is launching a new brand campaign, “More Together.” What is “More Together”? Who chose this? When do I use it? Why the update?…
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Battle Royale: “Old” vs. “New” Logos
Okay, okay… “old” and “new” probably aren’t the best descriptors. Let’s go with “outdated” and “current,” since our current logo is over five years old at this point. So, what exactly is our current logo? How is it different from the outdated version? After all, both say “Miami University,” and both feature red beveled M’s.…
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So You Have to Order Promo Products…
TLDR: Our licensed vendors have signed an agreement to use Miami’s brand; with this agreement they are required to use Miami’s marks and logos properly. If an unlicensed vendor uses our logos, we do not have visibility or control on the use of the Miami brand before it is produced. In Trademarks and Licensing there…
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Brand Standards Updates, brought to you by Creative Services
Brand: it’s kind of Creative Services’ thing. Even though a Brand consists of much more than just the visual aspects, that’s where we live. A guide on how to effectively use Miami’s brand is available — right now, you can access Version 2.1 of our Brand Guidelines. 2.1, you say? Where did the “.1” come…
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Canva Tips and Tricks
When to design within Canva Canva is NOT for designing: Canva approval process Tips and tricks Tip #1 – Use the provided brand assets Brand assets, including editable elements, can be found on the left under the Brand tab in the design editor. In this tab you will find: Tip #2 – Utilize the style…
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You’ve Got Mail: Miami-Branded Email Signatures
Branded email signatures are often overlooked, but are a powerful asset for enhancing brand identity and increasing credibility. Your email signature, automatically added at the end of Gmail messages as a footer, is more than just a personal sign-off — it’s an extension of the Miami University brand. It could be compared to a mini-billboard,…
In the Loop
Updates on Marketing and Communications at Miami