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Updates on Marketing and Communications at Miami

Tag: AI

  • Optimizing Digital Content for AI Search Impact

    As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT.  These systems extract summarized answers from multiple sources.…

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