Brand: it’s kind of Creative Services’ thing.
Even though a Brand consists of much more than just the visual aspects, that’s where we live. A guide on how to effectively use Miami’s brand is available — right now, you can access Version 2.1 of our Brand Guidelines.
2.1, you say? Where did the “.1” come from? Aren’t we still on Version 2?
In 2024, UCM introduced updated Brand Standards. This was a major update that included new colors, using the Beveled-M in a new format, updated language, expanded color combinations, and much more. Given the extent of these changes from the previous guide, it was designated Version 2.
In early 2025, a smaller update was released — Version 2.1 — incorporating a few refinements and clarifications.
What changed?
Version 2 (Early 2024):
- Beveled-M Supergraphic style (Page 12)
- Expanded Branding (Page 25)
- Expanded Color Palette, Ratios, and Color Combinations (Pages 29-31)
- Rankings and Statistics Styles (Page 35)
- Stock Photography (Page 43)
- Common Elements and Design Layout Examples (Pages 44-51)
- Updated language and clearer guidance throughout
Version 2.1 (Early 2025):
- Logo Misuse (Bottom row, center, Page 21)
- Co-branding (Page 23)
- Approved Partnerships vs. Collaboration/Association/Fueled by
- Logo Placement and Lockups for Collaborations
Another new feature introduced by UCM is the Brand Guidelines Update Log. This resource documents all changes to the Brand Standards, making it easy for users to track updates in each new version.
Miami’s brand is constantly evolving, just like our students, faculty, and staff. Each update refines our identity across all platforms and elevates Miami to be recognized at a national level. Whether it’s a major revision like Version 2 or a smaller refinement like Version 2.1, these updates help strengthen how we present Miami to the world.
As we continue to grow and adapt our brand, we encourage everyone to stay informed and make use of the latest guidelines. Whether you’re designing materials or simply representing Miami, these standards serve as a valuable resource. Keep an eye on future In the Loop newsletters for more brand insights and updates.
Thank you for helping to maintain Miami’s visual identity and brand excellence!