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So You Have to Order Promo Products…
TLDR: Our licensed vendors have signed an agreement to use Miami’s brand; with this agreement they are required to use Miami’s marks and logos properly. If an unlicensed vendor uses our logos, we do not have visibility or control on the use of the Miami brand before it is produced. In Trademarks and Licensing there…
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Communications Toolkit | 2025 Quarter 3
It’s time to roll out the 2025 third quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q3 calendar focuses on a primary brand pillar — Understand Deeply, and a secondary pillar — Connect Intentionally. See our…
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Communications Toolkit | 2025 Quarter 2
It’s time to roll out the 2025 second quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q2 calendar focuses on a primary brand pillar — Learn Broadly, and a secondary pillar — Think Entrepreneurially. See our brand foundation…
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Brand Standards Updates, brought to you by Creative Services
Brand: it’s kind of Creative Services’ thing. Even though a Brand consists of much more than just the visual aspects, that’s where we live. A guide on how to effectively use Miami’s brand is available — right now, you can access Version 2.1 of our Brand Guidelines. 2.1, you say? Where did the “.1” come…
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Canva Tips and Tricks
When to design within Canva Canva is NOT for designing: Canva approval process Tips and tricks Tip #1 – Use the provided brand assets Brand assets, including editable elements, can be found on the left under the Brand tab in the design editor. In this tab you will find: Tip #2 – Utilize the style…
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The Science of Connection: How AI, Data, and Communications Are Shaping the Future of Marketing in 2025
In 2025, marketing and communications professionals are navigating a landscape of continuous evolution. The question isn’t just how we keep up—it’s how we stay ahead. With over a decade of experience consulting and freelancing for global and U.S.-based partners, leading digital communications and social media strategy for a FORTUNE 100 company, global healthcare system, and…
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You’ve Got Mail: Miami-Branded Email Signatures
Branded email signatures are often overlooked, but are a powerful asset for enhancing brand identity and increasing credibility. Your email signature, automatically added at the end of Gmail messages as a footer, is more than just a personal sign-off — it’s an extension of the Miami University brand. It could be compared to a mini-billboard,…
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Trademarks and Licensing Updates
It has been a busy few months in the licensing and trademarks world here at Miami and there are many new and exciting things to come. On October 26, we will launch a branded seltzer and beer, which came from the partnership between local brewery Swine City Brewing and Van Wagner. Stay tuned for more…
In the Loop
Updates on Marketing and Communications at Miami