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Brand Camp 4 Recap
I want (the brand) that way Bad Backstreet Boys puns, lizard memes, and the unmistakable clink of Plinko chips…no, it’s not a fever dream. It’s Brand Camp 4! Brand Camp returned on September 10, 2025, welcoming approximately 145 attendees into the ever-evolving world of Miami University branding. The day kicked off with some tough (and…
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Optimizing Digital Content for AI Search Impact
As search evolves into AI-driven experiences, it is reshaping the way we approach digital content strategy. Traditional SEO (Search Engine Optimization) is expanding into GEO—Generative Search Optimization. The focus is not just on ranking but on being cited by AI tools like Google’s AI Overviews or ChatGPT. These systems extract summarized answers from multiple sources.…
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Communications Toolkit | 2025 Quarter 4
It’s time to roll out the 2025 fourth quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q4 calendar focuses on a primary brand pillar — Serve Purposefully, and a secondary pillar — Understand Deeply. See our brand foundation…
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Brand Camp 4: AI Search Prompts
Highlight, copy, and then paste one of the prompts below, which includes the rules we want the LLM to follow. Add your text that you want evaluated into ChatGPT.com or Gemini (ChatGPT currently provides better revision recommendations). Choose one of the text selections below: Example 1 Without rewriting the text below, please suggest ways to…
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So You Have to Order Promo Products…
TLDR: Our licensed vendors have signed an agreement to use Miami’s brand; with this agreement they are required to use Miami’s marks and logos properly. If an unlicensed vendor uses our logos, we do not have visibility or control on the use of the Miami brand before it is produced. In Trademarks and Licensing there…
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Communications Toolkit | 2025 Quarter 3
It’s time to roll out the 2025 third quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q3 calendar focuses on a primary brand pillar — Understand Deeply, and a secondary pillar — Connect Intentionally. See our…
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Communications Toolkit | 2025 Quarter 2
It’s time to roll out the 2025 second quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators. The 2025 Comms Toolkit folder includes: You’ll notice that the Q2 calendar focuses on a primary brand pillar — Learn Broadly, and a secondary pillar — Think Entrepreneurially. See our brand foundation…
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Brand Standards Updates, brought to you by Creative Services
Brand: it’s kind of Creative Services’ thing. Even though a Brand consists of much more than just the visual aspects, that’s where we live. A guide on how to effectively use Miami’s brand is available — right now, you can access Version 2.1 of our Brand Guidelines. 2.1, you say? Where did the “.1” come…
In the Loop
Updates on Marketing and Communications at Miami