It’s time to roll out the 2025 second quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators.
The 2025 Comms Toolkit folder includes:
- Content Calendar Google sheet (with tabs for April, May, and June)
- Photo gallery links in the content calendar for the brand pillars Learn Broadly and Think Entrepreneurially (if you don’t have a PhotoShelter account, you can request one)
- Social media hashtags Google doc
- Shareable content bank Google doc
You’ll notice that the Q2 calendar focuses on a primary brand pillar — Learn Broadly, and a secondary pillar — Think Entrepreneurially. See our brand foundation website to learn more about the brand pillars. Also, let’s continue our prompt on Tuesday of each week to include leadership development as part of your regular communication cadence.

