It’s time to roll out the 2025 third quarter Communications Toolkit — a collection of assets that will help you create messages focused on Miami’s strengths and differentiators.
The 2025 Comms Toolkit folder includes:
- Content Calendar Google sheet (with tabs for July, August, and September)
- Photo gallery links in the content calendar for the brand pillars Understand Deeply and Connect Intentionally (if you don’t have a PhotoShelter account, you can request one)
- Social media hashtags Google doc
- Shareable content bank Google doc
You’ll notice that the Q3 calendar focuses on a primary brand pillar — Understand Deeply, and a secondary pillar — Connect Intentionally. See our brand foundation website to learn more about the brand pillars. Also, let’s continue our prompt on Tuesday of each week to include leadership development as part of your regular communication cadence.

