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Introducing UCM’s Academic Marketing and Communications Team
Miami University’s Academic Marketing and Communications (AMC) team is dedicated to advancing the marketing and communication efforts of the university’s six academic divisions. Working in alignment with the university’s strategic vision, AMC directors create marketing strategies and communication plans that directly support the deans’ vision for their respective colleges. What We Do AMC directors are…
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A Common Accessibility Issue: iFrames
One of the common accessibility errors we see in our reporting tool, Level Access, is a lack of accessible names on iFrames. What is an iFrame? An inline frame (iframe) is an HTML element that loads another HTML page within the document. It essentially embeds a webpage inside another webpage. They are commonly used for…
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The Science of Connection: How AI, Data, and Communications Are Shaping the Future of Marketing in 2025
In 2025, marketing and communications professionals are navigating a landscape of continuous evolution. The question isn’t just how we keep up—it’s how we stay ahead. With over a decade of experience consulting and freelancing for global and U.S.-based partners, leading digital communications and social media strategy for a FORTUNE 100 company, global healthcare system, and…
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Alternate Text 101
Written in collaboration with Laura Fathauer in AccessMU. What is Alternative Text? Alternative Text (Alt text) is a non-visual way to describe the meaning of an image by using text. It should be used across all communication channels: email, social media, presentations, documents, websites, course materials, etc. Alt text helps people who are blind or…
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You’ve Got Mail: Miami-Branded Email Signatures
Branded email signatures are often overlooked, but are a powerful asset for enhancing brand identity and increasing credibility. Your email signature, automatically added at the end of Gmail messages as a footer, is more than just a personal sign-off — it’s an extension of the Miami University brand. It could be compared to a mini-billboard,…
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4 New Features to Spruce up Your Website
Two New Widgets Widgets make up the rows of content on each page and provide different layouts and feature options. Most pages in the new template are made up of rows of various widgets. Recently, we’ve added some new widget options for use! Section Header Use the Section Header widget to create short promotions, announcements,…
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Kicking Off Program Finder Annual Content Updates
The main goal of the Program Finder is to give prospective students a high-level overview of each program offered by Miami, present some career opportunities, and differentiate Miami degrees from similar programs at other schools. These pages should highlight the value students will get from a Miami education and entice them to attend Miami. These…
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Emailing a flyer? Follow these tips before you hit send.
It’s common to find exciting events or other kinds of information posted as a flyer on a wall, on a digital screen, in an email, etc. Before you snap a photo and forward it to 1 or 100 people, make sure your communication is accessible. When you forward an image or graphic with text on…
In the Loop
Updates on Marketing and Communications at Miami