This project explores methods to activate civic engagement among college students, specifically focusing on voter registration and participation. Through the lens of design intervention, we aim to address the perceived apathy and lack of information that hinder young voters from engaging in the electoral process.
Collaborating within a Special Topics Design Studio, our approach combined qualitative and quantitative methods. We surveyed Miami University students to gauge their attitudes toward voting and their level of civic engagement. Additionally, we utilized design thinking principles to ideate and implement a community intervention aimed at promoting voter registration and informed voting.
The central question guiding our project was: How can we effectively motivate and inform college students to participate in the voting process? This question has significant relevance in the exploration of how graphic design can enhance community engagement. It is where our team leveraged design skills to positively impact this realm.
Our study revealed two significant findings: First, a substantial portion (30%) of surveyed students expressed a belief that their vote does not matter, indicating a disillusionment with the political system. Second, a majority of respondents (70%) cited a lack of information as a barrier to voting. We aimed to address these findings by developing targeted strategies to increase voter education and engagement, including the utilization of brochures, surveys, and campus outreach programs.
This project provided us with hands-on experience applying graphic design to foster civic engagement. Through collaborative efforts, we honed our skills in visual communication and user experience design. Our work with Hot People Vote solidified our passion for using design to drive social change. As we pursue careers in graphic design, we’re eager to continue leveraging our skills to inspire meaningful societal impact.
Authors: Katie Preston, Rylee Blankenship, Julia Pimmel, Communication Design Majors
Advisor: Zack Tucker, Communication Design
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