This qualitative project focuses on how research is communicated to public audiences with an emphasis on the perspectives of faculty researchers. Nine Miami faculty were interviewed to understand the ways in which they communicate their research findings to non-disciplinary audiences. Multiple disciplinary areas were represented- natural sciences, social sciences, fine arts, and business. Faculty members responded to questions about the nature of audiences they communicate with, the skills that are needed to engage with such audiences, how they developed these skills, and what advice they have for colleagues. Analysis of the responses revealed that engagement with the audience must be a focal point, to keep them interested in the topic, to help them relate to the topic, and to develop a trusting relationship. The researcher as the communicator must therefore get to know the audience, engage in storytelling, avoid the use of jargon, but at the same time provide evidence to support the message. Developing the skills to engage in such communication takes practice and learning from challenges that are encountered. None of our participants had the opportunity for formal training, or to engage in professional development opportunities that promote skills in public communication of research. The recommendation of this study is to offer training workshops for faculty and students and to create opportunities on campus to practice these skills.
Author(s): Emily Deeds, English Professional Writing Major
Advisor(s): Joyce Fernandes, Department of Biology
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