Also known as the Côte d’Azur, the French Riviera is located in the south of France along the Mediterranean Sea. The French Riviera is famous for its beaches and is considered a tourist’s paradise. The Nazi invasion in July 1940 ended peaceful existence in the French Riviera. In August 1944, shortly after D-Day and the Normandy Invasion, allied forces helped take back the port city of Marseille. Hervé Baille’s post-war poster exemplifies the attempt of the Marshall Plan to attract American tourists to damaged allied cities in France. Baille was a member of the comic cartoonists’ committee of the Salon des Humoristes, and illustrated railway and airline posters in the 1940s.
Hervé Baille (French, 1896-1974) All the Year Round The French Riviera Calls You, 1949 Lithograph on paper Gift of Elma Pratt