THE EVOLUTION OF SOCIAL MEDIA: HOW DID IT BEGIN, AND WHERE COULD IT GO NEXT?

The evolution of social media has only been possible because of the human intellect and its hungriness for communication with each other, fuelled by advancements in information technology.  As claimed by Merriam Webster, social media is referred to as online means of communication encompassing websites used for social connections and microblogging. Through these channels and mediums, users create a virtual world of communication and contribute the information, ideas, and media on these social networking websites. The story of social media is about establishing and nourishing personal connections to massive extents.

Social media – A concise history

Social media has advanced from the direct electronic informational exchange into virtual reality in just a matter of time, from creating social bonding into a trading platform. It has become the number one choice for marketers, small business owners, artists, and other professionals.

But how did all of this begin? Let’s dive in and find out.

Pre-Internet Roots

Social media’s birth dates back to the 24th of May, 1844, when the telegraph machine was invented. Samuel Morse sent a message from Baltimore to Washington D.C. The rise of social media began in 1969 when the ARPANET (Advanced Research Projects Agency Network) has emerged. This newly emerged digital network allowed the scientists from four renowned universities to interconnect and share their software, hardware, and other resources at the ease of sitting at their offices. While in 1979, social media became more robust when NSF launched a vibrant, fast, and more digital network named NSFNET. A decade after, the first true social media platform was launched.

The emergence of social websites

Due to the emergence of faster and reliable internet, a new path was paved by CompuServe, Prodigy, and America Online. These services introduced digital communication in its true essence to the users. They allowed them to send mail through the internet, i.e., email, online chatting sessions, and bulletin-board messaging services. After that, in 1977, the early period of new social media networks started with the short spanned “Six Degrees,” followed by Friendster in the year 2001. Then began the uprising enabling millions of users to register for email accounts and online chatting.

After that came the era of digitalized social communication (Blogs) when in 1999, “Livejournal” came into existence at its core, a publishing site. Along with its emergence came another blogging platform launched by Pyra Labs named “Blogger,” later purchased in 2003 by the tech giant Google.

While in 2002, the real game began when LinkedIn was found solely to provide career-oriented users convenience. According to a report, now it has over 700 million active users worldwide.

Then came Myspace in 2003, which became the most visited website ever in 2006 and allowed the users to share music directly on their profiles. After two years, in 2008, Facebook eclipsed Myspace and became the first website to gain popularity in so little time. Google also elbowed its way in the social media landscape by launching Google+ in 2012. By now, everyone was aware of social media, its importance, and its benefits.

Modern Social Media Outlets

In today’s modern world, various social media websites offer numerous services in multiple niches. They have grabbed the attention of a record 5 billion cellphone users from all over the world. Here are some of the eminent social media platforms of 2021:

Facebook

It was initially launched by Mark Zuckerberg in 2004 and had more than 2 billion active users worldwide. Users of this platform have access to several features, from online chatting to media sharing, from marketing to starting pages, from creating groups to fundraising. All of these services are being offered free of cost.

Reddit

It was launched in 2005 by Steve Huffman along with Alexis Ohanian, initially as a news-sharing website. Things have gradually changed, and due to its 300 million active users, it has turned itself into the news as well as a social commentary platform. It is getting so populous because one can upvote and downvote the message that one has posted on the website.

Twitter 

It was founded by Jack Dorsey, Biz Stone, and Evan Williams in the year 2006 initially as a microblogging platform. According to the numbers, there are more than 1 billion active users of Twitter. It is prominent among the people because it has a retweet option, which allows the users to share the message with its originality without any strings attached.

Instagram

It was found in year 2010 by Kevin Systrom, later acquired by Facebook in 2011. In the beginning, it was launched as a photo-sharing website but has transformed into the world’s most visited photo and videos sharing website. It has become the top choice for brands as they can easily engage with their audience without directly meeting them. Becoming famous on Instagram has its benefits, and for that, buying Instagram likes and comments is a necessity that everyone requires. It is trending these days, plus who doesn’t want to be famous? Am I correct? Become famous instantly by buying Instagram likes now!

Pinterest

Ben Silberman, in 2010, founded this website as a virtual pin-board. Since then, it has grabbed the attention of more than 400 million users worldwide and has become a public trading company in the year 2019.

Snapchat

Snapchat is another widely used application that three students launched from Stanford in 2011. Back then, it was a video-sharing platform in the form of stories that expired after some time. This social media application contains numerous personalized filters that are widely acclaimed and popular among its users.

Tiktok

Tiktok is another futuristic social media platform launched in 2016 by ByteDance which is a Chinese tech corporation. This application allows its users to share short videos, as was merged with musical.ly in 2018. It has gained popularity in almost every corner of the world. The number of users that are on this platform has surpassed 1.5 billion. 

Social Media – The Future

What will happen to social media in the future can only be predicted by technological advancement. These social media platforms will more likely evolve, leaving these features behind for more innovative ones. How will these websites make money and meet the needs of their users? How will the end-users of these platforms adapt to the new changes? How will businesses meet their needs and build up new audiences? 

Answers to all of the above-mentioned questions will determine the new path for social media and will predict its future. 

What does the future hold for social media?

According to research, the end-users of social media platforms such as mentioned above will lean towards services that will meet their following needs;

  • More personalized content for everyone
  • Less vitriol as well as conflict on social media feeds
  • Protection of privacy but more focused
  • Enhanced UX design with more focused on cell phones
  • Focused more on community building rather than segregation

All of these needs and wants of the end-user should be met in order to predict the true future of social media. This would mean that these platforms might start offering paid subscriptions and premium tools. The real challenge will be for marketers, who will have to bear the pain of the shift in demand of their potential customers.

What’s next for social media?

Future is only limited to one’s imagination. Although the history of social media has been brief, yet it has told its tale. Rapid changes in the demand, advancement in technology, the soaring financial demands in the market, and the change in the culture will define and transform the overall condition of the social media landscape.

Will Facebook, Instagram, Twitter, and numerous other social media giants follow the footsteps of their predecessors such as Myspace and Orkut, or will they soar higher than ever? Can social media evolve itself, or is it at its primal age? Will social media be able to maintain itself according to the changing technology, or will it not? 

Humans are social animals. Communication and commerce are both driven only through interaction. Both of these facts will be the cornerstones in shaping the future and evolution of social media in the future and beyond. Social media can be advantageous for anyone who wants to target an existing audience, which means that one can easily hire social media influencers to share your products with their followers. Most of the companies are doing it, and almost every other company buys Instagram likes on their posts for more user engagement and to enhance its image. So, if you are an individual or a brand who is striving hard to become visible on Instagram, you should consider buying Instagram likes, as it will not only enhance your or your brand’s image but will also help you look good on social media. Instagram likes are the easy way to convince someone that you are legitimate and are serious about what you are doing. Contact us now and buy Instagram likes at discounted rates.