We all know that social media is reshuffling the lexicon in ways that we have never seen before. As a technical writer, I enjoyed this post from Alex Brown at Collins Dictionary:

How Social Media Is Changing the English Language and Why It Matters to Marketers

Alex begins by talking about language, but then there is a shift to customer engagement.Who knew the two were connected?

To me, the lesson is summed up in Alex’s last paragraph:

We expect social media to remain a driving force in the transformation of language and the expansion of our lexicon, dramatically reducing the amount of time it takes for new terms to achieve widespread adoption in the culture. But just as important, we expect social media to be a critical tool in crowdsourcing information back to our organization and other businesses that place a high value on customer engagement.