{"id":190,"date":"2026-02-15T20:10:18","date_gmt":"2026-02-16T01:10:18","guid":{"rendered":"https:\/\/sites.miamioh.edu\/inspire\/?p=190"},"modified":"2026-02-15T20:10:20","modified_gmt":"2026-02-16T01:10:20","slug":"ai-powered-digital-marketing-solutions-smarter-campaigns-less-busywork","status":"publish","type":"post","link":"https:\/\/sites.miamioh.edu\/inspire\/2026\/02\/ai-powered-digital-marketing-solutions-smarter-campaigns-less-busywork\/","title":{"rendered":"AI-Powered Digital Marketing Solutions: Smarter Campaigns, Less Busywork"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What \u201cAI-Powered\u201d Really Means in Marketing<\/strong><\/h2>\n\n\n\n<p>\u201cAI-powered marketing\u201d gets thrown around like confetti. One tool adds a chatbot and suddenly it\u2019s \u201crevolutionary.\u201d Another writes ad copy and calls itself the future. But when you strip the hype away, AI in marketing is mostly about two things:&nbsp;<strong>pattern recognition<\/strong>&nbsp;and&nbsp;<strong>automation<\/strong>\u2014spotting what humans miss and doing repetitive work faster.<\/p>\n\n\n\n<p>In plain terms, AI helps you do three high-value jobs better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand<\/strong>\u00a0what\u2019s happening (insights)<\/li>\n\n\n\n<li><strong>Decide<\/strong>\u00a0what to do next (recommendations)<\/li>\n\n\n\n<li><strong>Execute<\/strong>\u00a0the boring parts (automation)<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not a replacement for strategy. It\u2019s not a magic \u201cmake sales appear\u201d button. Think of it like power steering: you still choose where to go, but you\u2019re not wrestling the wheel the whole time.<\/p>\n\n\n\n<p>If you\u2019re building modern campaigns, you\u2019re already living inside the world of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\">digital marketing<\/a>. AI just turns down the busywork volume so you can focus on choices that actually move revenue\u2014offers, messaging, targeting, and conversion paths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automation vs. intelligence<\/strong><\/h3>\n\n\n\n<p>Automation is: \u201cSend this email when someone downloads that checklist.\u201d<br>Intelligence is: \u201cWhich checklist should they get based on what they did, and what should we send next to increase purchase likelihood?\u201d<\/p>\n\n\n\n<p>A lot of \u201cAI tools\u201d are mostly automation with a nicer interface. That\u2019s still useful\u2014busywork is expensive. But the real win is when AI helps you&nbsp;<strong>learn faster<\/strong>: why something is working, what\u2019s likely to work next, and where you\u2019re leaking conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Where AI helps most (and where it doesn\u2019t)<\/strong><\/h3>\n\n\n\n<p>AI shines when tasks are repetitive, data-rich, and easy to test:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ad variations<\/li>\n\n\n\n<li>keyword clustering<\/li>\n\n\n\n<li>segmentation<\/li>\n\n\n\n<li>reporting summaries<\/li>\n\n\n\n<li>creative iteration<\/li>\n\n\n\n<li>conversion insight mining<\/li>\n<\/ul>\n\n\n\n<p>AI struggles when the job needs context and judgment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>defining your positioning<\/li>\n\n\n\n<li>writing a brand voice that feels human<\/li>\n\n\n\n<li>choosing what\u00a0<em>not<\/em>\u00a0to do<\/li>\n\n\n\n<li>making trade-offs in budgets and timelines<\/li>\n<\/ul>\n\n\n\n<p>Use AI like a smart assistant, not a CEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The New Rule: Data Quality Beats Tool Quantity<\/strong><\/h2>\n\n\n\n<p>Here\u2019s the uncomfortable truth: AI doesn\u2019t fix messy foundations. If your tracking is unreliable, your CRM is half-filled, and your events are inconsistent, AI will give you faster\u2026 confusion. Garbage in, garbage out\u2014just with better graphics.<\/p>\n\n\n\n<p>Most \u201csmarter campaigns\u201d start with a boring upgrade: clean data flow. That means tightening your&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management\">customer relationship management<\/a>&nbsp;inputs, making sure conversion events fire correctly, and ensuring your lead sources are actually captured.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your tracking and CRM are the fuel<\/strong><\/h3>\n\n\n\n<p>AI can recommend who to target, what to say, and when to say it\u2014but only if you\u2019re feeding it real signals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which pages users visited<\/li>\n\n\n\n<li>what they clicked<\/li>\n\n\n\n<li>what they downloaded<\/li>\n\n\n\n<li>whether they booked, bought, or bounced<\/li>\n\n\n\n<li>whether leads actually became customers<\/li>\n<\/ul>\n\n\n\n<p>If you can\u2019t connect marketing actions to outcomes, you\u2019re basically asking AI to navigate with a foggy windshield.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A quick \u201cis our data usable?\u201d checklist<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are leads tagged by source accurately?<\/li>\n\n\n\n<li>Are conversions tracked (forms, calls, purchases, bookings)?<\/li>\n\n\n\n<li>Do we know which landing pages create qualified leads?<\/li>\n\n\n\n<li>Is the CRM updated consistently by sales\/support?<\/li>\n\n\n\n<li>Can we separate \u201cleads\u201d from \u201cqualified leads\u201d?<\/li>\n<\/ul>\n\n\n\n<p>If you can say \u201cyes\u201d to most of that, AI can genuinely help you work smarter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Smarter Campaign Planning With AI<\/strong><\/h2>\n\n\n\n<p>Campaign planning usually looks like this: brainstorm, guess, launch, adjust. AI can reduce the guessing part by speeding up research and exposing patterns you\u2019d otherwise miss.<\/p>\n\n\n\n<p>A practical use: generate audience hypotheses quickly, then validate them with real data. AI can analyze reviews, social comments, competitor messaging, and your own customer notes to pull out repeated pains and desired outcomes. Instead of \u201cWe think people want X,\u201d you get: \u201cPeople keep complaining about Y, and they describe it using these exact phrases.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Audience insights and persona building<\/strong><\/h3>\n\n\n\n<p>AI can help you build \u201cliving personas\u201d based on actual signals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>motivations (what they want)<\/li>\n\n\n\n<li>objections (what stops them)<\/li>\n\n\n\n<li>triggers (why now?)<\/li>\n\n\n\n<li>language patterns (how they describe the problem)<\/li>\n<\/ul>\n\n\n\n<p>Then you turn that into messaging that feels like it\u2019s reading their mind\u2014in a good way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competitive scanning and gap finding<\/strong><\/h3>\n\n\n\n<p>Competitor research is often a time sink. AI can speed up the first pass:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what topics competitors cover heavily<\/li>\n\n\n\n<li>where content is thin or outdated<\/li>\n\n\n\n<li>what angles are missing<\/li>\n\n\n\n<li>how they frame their offers<\/li>\n<\/ul>\n\n\n\n<p>You still need human judgment. But you\u2019ll get to \u201cgood decisions\u201d faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Content That Scales Without Sounding Like a Robot<\/strong><\/h2>\n\n\n\n<p>Let\u2019s be real: content production is where many teams drown. AI can help you scale\u2014but only if you use it as a drafting tool, not a final author.<\/p>\n\n\n\n<p>The best workflow is:&nbsp;<strong>human strategy \u2192 AI draft \u2192 human polish<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Briefs, outlines, and consistency<\/strong><\/h3>\n\n\n\n<p>AI is excellent for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>turning a messy idea into a structured outline<\/li>\n\n\n\n<li>creating variations of angles and hooks<\/li>\n\n\n\n<li>generating FAQs based on common objections<\/li>\n\n\n\n<li>summarizing long interviews into usable notes<\/li>\n<\/ul>\n\n\n\n<p>That means your team spends less time staring at blank documents and more time improving clarity and credibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Human voice + AI speed<\/strong><\/h3>\n\n\n\n<p>The \u201chuman\u201d part comes from specifics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>real examples<\/li>\n\n\n\n<li>honest trade-offs<\/li>\n\n\n\n<li>concrete steps<\/li>\n\n\n\n<li>a point of view<\/li>\n<\/ul>\n\n\n\n<p>AI can provide the clay. Humans sculpt the statue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI for SEO: Faster Wins, Better Focus<\/strong><\/h2>\n\n\n\n<p>SEO is naturally compatible with AI because it\u2019s data-heavy and pattern-driven. AI can help you see topic opportunities, group keywords by intent, and keep your content updated without redoing everything from scratch.<\/p>\n\n\n\n<p>And yes, this connects to&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">search engine optimization<\/a>&nbsp;fundamentals\u2014relevance, structure, and usefulness. AI just makes the analysis faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keyword clustering and intent mapping<\/strong><\/h3>\n\n\n\n<p>Instead of chasing one keyword per page, AI can group related queries into clusters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>informational intent (\u201chow to\u2026\u201d, \u201cwhat is\u2026\u201d)<\/li>\n\n\n\n<li>comparison intent (\u201cbest\u2026\u201d, \u201cvs\u2026\u201d, \u201calternatives\u201d)<\/li>\n\n\n\n<li>transactional intent (\u201cpricing\u201d, \u201cservices\u201d, \u201cnear me\u201d)<\/li>\n<\/ul>\n\n\n\n<p>Then you build content that matches what the searcher&nbsp;<em>actually<\/em>&nbsp;wants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>On-page optimization and refresh workflows<\/strong><\/h3>\n\n\n\n<p>A compounding move: refresh pages that already get impressions.<br>AI can help spot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>missing subtopics<\/li>\n\n\n\n<li>outdated sections<\/li>\n\n\n\n<li>weak headings and structure<\/li>\n\n\n\n<li>opportunities to improve clarity (and CTR)<\/li>\n<\/ul>\n\n\n\n<p>You\u2019re not writing from scratch\u2014you\u2019re upgrading assets you already own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI in Paid Ads: Less Guessing, More Learning<\/strong><\/h2>\n\n\n\n<p>Paid ads become expensive when you \u201cfeel your way\u201d to results. AI helps you tighten the loop: generate variations, test faster, and identify winners with less manual labor.<\/p>\n\n\n\n<p>Under the hood, a lot of ad platforms already use machine learning. The human job is to provide better inputs: stronger creative, cleaner targeting signals, better landing pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Creative testing at scale<\/strong><\/h3>\n\n\n\n<p>AI can generate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>headline variations<\/li>\n\n\n\n<li>description angles<\/li>\n\n\n\n<li>multiple hooks for different personas<\/li>\n\n\n\n<li>image\/video script concepts<\/li>\n<\/ul>\n\n\n\n<p>You still need brand taste and compliance judgment. But you can test more ideas without hiring a small army.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budget pacing and performance forecasting<\/strong><\/h3>\n\n\n\n<p>AI can also help forecast outcomes based on historical patterns\u2014useful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>planning spend<\/li>\n\n\n\n<li>predicting lead volume ranges<\/li>\n\n\n\n<li>spotting anomalies early<\/li>\n<\/ul>\n\n\n\n<p>Just remember: forecasts aren\u2019t facts. They\u2019re directional tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email and Lifecycle: Personalization Without Manual Chaos<\/strong><\/h2>\n\n\n\n<p>Email is where AI can feel like a superpower\u2014because personalization is hard to do manually at scale. AI can help segment users based on behavior and recommend next steps.<\/p>\n\n\n\n<p>This ties closely to&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_automation\">marketing automation<\/a>: sending the right message at the right time without doing everything by hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Segmentation and timing<\/strong><\/h3>\n\n\n\n<p>Instead of one newsletter for everyone, AI-assisted segmentation can create smarter groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>new subscribers<\/li>\n\n\n\n<li>repeat visitors<\/li>\n\n\n\n<li>product viewers<\/li>\n\n\n\n<li>cart abandoners<\/li>\n\n\n\n<li>high-intent page visitors<\/li>\n<\/ul>\n\n\n\n<p>Then timing becomes less random and more responsive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Subject lines, offers, and next-best action<\/strong><\/h3>\n\n\n\n<p>AI can suggest subject line variations and content angles, but the real win is \u201cnext-best action\u201d logic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>educate if they\u2019re early<\/li>\n\n\n\n<li>compare if they\u2019re evaluating<\/li>\n\n\n\n<li>offer proof if they\u2019re hesitant<\/li>\n\n\n\n<li>present an offer if they\u2019re warm<\/li>\n<\/ul>\n\n\n\n<p>Less blasting. More relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conversion Optimization: AI as a \u201cFriction Detector\u201d<\/strong><\/h2>\n\n\n\n<p>Conversion rate optimization can be painfully slow if you\u2019re guessing what users feel. AI can speed up insight gathering\u2014especially when combined with session recordings, heatmaps, and feedback.<\/p>\n\n\n\n<p>You\u2019re essentially using AI to answer: \u201cWhere are people getting stuck, and why?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Heatmaps, session insights, and hypothesis generation<\/strong><\/h3>\n\n\n\n<p>AI can summarize patterns across sessions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>where users stop scrolling<\/li>\n\n\n\n<li>which sections they ignore<\/li>\n\n\n\n<li>which CTAs get attention but not clicks<\/li>\n\n\n\n<li>where forms cause drop-offs<\/li>\n<\/ul>\n\n\n\n<p>Then you turn insights into testable hypotheses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A\/B testing that actually matters<\/strong><\/h3>\n\n\n\n<p>Focus tests on leverage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the main promise (headline)<\/li>\n\n\n\n<li>proof placement<\/li>\n\n\n\n<li>offer framing<\/li>\n\n\n\n<li>CTA language<\/li>\n\n\n\n<li>form friction<\/li>\n<\/ul>\n\n\n\n<p>AI can suggest test ideas, but humans must choose what aligns with brand and goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Guardrails: Privacy, Brand, and Quality Control<\/strong><\/h2>\n\n\n\n<p>AI makes work faster. That also means it can make mistakes faster. You need guardrails.<\/p>\n\n\n\n<p>Use AI responsibly, especially with customer data. Avoid pasting sensitive info into tools that aren\u2019t approved. Keep brand standards consistent. Review outputs like an editor, not like a sleepy proofreader.<\/p>\n\n\n\n<p>A helpful lens: AI can assist with&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Natural_language_processing\">natural language processing<\/a>&nbsp;tasks\u2014summaries, drafts, classification\u2014but it doesn\u2019t \u201cknow\u201d your business the way you do.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to avoid<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>publishing AI drafts without human editing<\/li>\n\n\n\n<li>using private customer data in unsecured tools<\/li>\n\n\n\n<li>copying competitors too closely<\/li>\n\n\n\n<li>making claims you can\u2019t prove<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to keep the human in the loop<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create a brand voice guide<\/li>\n\n\n\n<li>enforce fact-checking steps<\/li>\n\n\n\n<li>require proof for performance claims<\/li>\n\n\n\n<li>use review checkpoints before publishing<\/li>\n<\/ul>\n\n\n\n<p>Speed is only valuable when quality holds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Simple 30\u201360\u201390 Day Implementation Plan<\/strong><\/h2>\n\n\n\n<p><strong>Days 1\u201330: Foundation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clean up tracking + CRM fields<\/li>\n\n\n\n<li>define 1\u20132 primary goals (qualified leads, sales, bookings)<\/li>\n\n\n\n<li>identify your best-performing pages and gaps<\/li>\n\n\n\n<li>set AI workflows for reporting and content briefs<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 31\u201360: Build<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>launch content clusters (pillar + support pages)<\/li>\n\n\n\n<li>create AI-assisted ad creative testing process<\/li>\n\n\n\n<li>implement segmented email sequences<\/li>\n\n\n\n<li>optimize top landing pages based on behavior insights<\/li>\n<\/ul>\n\n\n\n<p><strong>Days 61\u201390: Scale<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>double down on winning creative and audiences<\/li>\n\n\n\n<li>refresh content that\u2019s close to page-one rankings<\/li>\n\n\n\n<li>run CRO tests on highest-traffic money pages<\/li>\n\n\n\n<li>systemize the monthly insight \u2192 action loop<\/li>\n<\/ul>\n\n\n\n<p>The goal is not \u201cuse AI everywhere.\u201d The goal is \u201cuse AI where it reduces manual drag and improves decisions.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Choose the Right Partner<\/strong><\/h2>\n\n\n\n<p>If you\u2019re adopting AI workflows, the best partners won\u2019t just sell tools. They\u2019ll build a process: data \u2192 insights \u2192 tests \u2192 improvements \u2192 compounding results.<\/p>\n\n\n\n<p>Ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you handle tracking and attribution?<\/li>\n\n\n\n<li>What does your testing cadence look like?<\/li>\n\n\n\n<li>How do you protect brand voice and compliance?<\/li>\n\n\n\n<li>What\u2019s your first 30-day plan?<\/li>\n<\/ul>\n\n\n\n<p>If you want a clear example of a partner-led approach, this is where\u00a0<strong><a href=\"https:\/\/ignitedigital.com\/\">Ignite Digital<\/a><\/strong>\u00a0often fits\u2014bringing strategy, execution, and measurement together so AI becomes a multiplier instead of a distraction.<\/p>\n\n\n\n<p>(Keyword used naturally once, as requested.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>AI-powered digital marketing solutions aren\u2019t about replacing humans. They\u2019re about removing the busywork that steals your best thinking. When your data is clean and your workflows are smart, AI helps you plan faster, create more consistently, test more ideas, and optimize with less guesswork. The result is simple: smarter campaigns, fewer manual headaches, and a growth engine that compounds instead of resetting every month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<p><strong>1) Do I need AI tools to run modern marketing?<\/strong>Not strictly\u2014but they can save serious time and improve decision-making if your tracking and processes are solid.<\/p>\n\n\n\n<p><strong>2) What\u2019s the best first AI use case for most businesses?<\/strong>Reporting summaries + content briefs + creative variations. Low risk, high time savings.<\/p>\n\n\n\n<p><strong>3) Can AI improve SEO results?<\/strong>Yes\u2014especially for clustering, outlining, and refresh workflows. Human expertise still matters for intent, structure, and quality.<\/p>\n\n\n\n<p><strong>4) Will AI make my content sound generic?<\/strong>Only if you publish drafts untouched. Add specifics, point of view, and real examples to keep it human.<\/p>\n\n\n\n<p><strong>5) How do I avoid privacy mistakes with AI?<\/strong>Don\u2019t paste sensitive customer data into unapproved tools. Use secure workflows and keep a human review step.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What \u201cAI-Powered\u201d Really Means in Marketing \u201cAI-powered marketing\u201d gets thrown around like confetti. One tool adds a chatbot and suddenly it\u2019s \u201crevolutionary.\u201d Another writes ad [&hellip;]<\/p>\n","protected":false},"author":5984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-190","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/posts\/190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/users\/5984"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/comments?post=190"}],"version-history":[{"count":1,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/posts\/190\/revisions"}],"predecessor-version":[{"id":191,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/posts\/190\/revisions\/191"}],"wp:attachment":[{"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/media?parent=190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/categories?post=190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.miamioh.edu\/inspire\/wp-json\/wp\/v2\/tags?post=190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}