{"id":30,"date":"2024-10-11T15:16:59","date_gmt":"2024-10-11T19:16:59","guid":{"rendered":"https:\/\/sites.miamioh.edu\/in-the-loop\/?p=30"},"modified":"2025-05-20T15:04:54","modified_gmt":"2025-05-20T19:04:54","slug":"kicking-off-program-finder-annual-content-updates","status":"publish","type":"post","link":"https:\/\/sites.miamioh.edu\/in-the-loop\/2024\/10\/kicking-off-program-finder-annual-content-updates\/","title":{"rendered":"Kicking Off Program Finder Annual Content Updates"},"content":{"rendered":"\n<p>The main goal of the <a href=\"https:\/\/programs.miamioh.edu\/programs\/\">Program Finder<\/a> is to give prospective students a high-level overview of each program offered by Miami, present some career opportunities, and differentiate Miami degrees from similar programs at other schools.&nbsp;<\/p>\n\n\n\n<p>These pages should highlight the value students will get from a Miami education and entice them to attend Miami. These pages can also help current students when deciding if they want to change their educational plans.<\/p>\n\n\n\n<p>Last fiscal year, the Program Finder had over 2 million pageviews. This year we are working on adding Request Info forms on every program page to improve our ability to measure engagement and increase inquiries. We are also performing a Search Engine Optimization (SEO) deep dive, including keyword research and competitive analysis, for 7-10 priority programs determined by the deans in each college, with plans to do this for all programs over time in order to increase search rankings and reach a bigger audience.<\/p>\n\n\n\n<p>UCM updates and maintains the Program Finder pages, but we are not the subject matter experts. We need communicators and departments to assist us in keeping the content up-to-date, accurate for each program, and relevant to students. Departments are being sent an annual call for content, but <a href=\"https:\/\/miamioh.teamdynamix.com\/TDClient\/2355\/UCM\/Requests\/ServiceDet?ID=54554\">content changes can be requested<\/a> at any time of the year.<\/p>\n\n\n\n<p>Program coordinators: check out our <a href=\"https:\/\/docs.google.com\/presentation\/d\/1MIbKjXzAe5Nxh-e5x74m7AD7R0Dg4nwp2BZTK5OwsTw\/edit?usp=sharing\">virtual roadshow presentation<\/a> for tips on what content to consider adding to your program pages.<\/p>\n\n\n\n<p>Questions about Program Finder? Contact <a href=\"mailto:WebAdmin@MiamiOH.edu\">WebAdmin@MiamiOH.edu<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The main goal of the Program Finder is to give prospective students a high-level overview of each program offered by Miami, present some career opportunities, [&hellip;]<\/p>\n","protected":false},"author":1073,"featured_media":113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[16],"tags":[14,13,12],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-majors-and-minors","tag-program-finder","tag-web"],"_links":{"self":[{"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/users\/1073"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":4,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":92,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/posts\/30\/revisions\/92"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.miamioh.edu\/in-the-loop\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}