By: Grace Hoffmann
When I first came to college, I was initially a Finance major. However, after taking a few classes and speaking with my professors and advisors, I switched to Marketing. Why Marketing? Marketing stood out to me because there are so many jobs/occupations you can hold after obtaining a degree in Marketing. Also, according to the Bureau of Labor Statistics, the job outlook for an Advertising, Promotions, and Marketing manager is 10%, which is higher than the national average for all occupations! Most typical entry level marketing positions only need a Bachelor’s degree, thus allowing you to become employed directly after graduation.
WayUp describes Marketing as,“an umbrella term for anything dealing with the creation of a product or service and its subsequent branding in the hopes of getting people to buy or interact with it.”
At each different touchpoint of a product or service, there is a different marketing job. A different set of skills is needed depending on what you are working with. Thus, making marketing a very interesting sector to work in!
Some entry level marketing positions include:
- Sales
- Research
- Advertising
- Digital and Social Media
- Communications
- Public Relations
This list is just a start, to learn more, check out this article posted on The Balance.
By majoring in marketing and going through Miami’s business core, students are able to take both qualitative and quantitative classes. These are extremely necessary when wanting to work in any business environment!
For more information regarding marketing and jobs in marketing, check out the resources below!
Sources and Resources:
https://www.thebalance.com/what-does-a-marketer-do-2295194
https://www.wayup.com/guide/marketing-major-right/
https://www.entrepreneur.com/article/287821
https://www.thebalancesmb.com/breaking-into-the-career-field-of-marketing-2295196